According to a Microsoft study, the average human attention span is eight seconds long. To understand how short that is, consider that a common goldfish has a nine second attention span. This rapidly shifting interest means that a product has limited opportunity to catch consumer attention and convey important information. This becomes especially difficult for products that are considered more complex or controversial like bioengineered foods, also known as genetically modified organisms (GMOs).
In 2016, thanks in part to consumer demand, Congress passed the National Bioengineered Food Disclosure Standard, a federal mandate requiring manufacturers to label bioengineered foods as such.
Industry leaders are now searching for quick and easily accessible methods for sharing information about how and why a product was bioengineered, and the impact that might have on the consumer or the environment. One such method is through the use of quick response codes, or QR codes, that allow shoppers to scan a label to access information about the production, development or manufacturing process. Read the full article on UDaily.