John C. Bernard

  • Ph.D., Cornell University, 1999
  • M.S., Cornell University, 1994.
  • B.A., Ithaca College, 1989

Current Courses
  • APEC 316: Economics of Biotechnology and New Technologies
  • APEC 404: Food and Fiber Marketing
  • APEC 615: Advanced Prices and Statistics

  • Consumer Behavior and Food Marketing
  • Auction Experiments
  • Economics of Technology

Professional Activities
  • Member, American Agricultural Economics Association
  • Member, Food Distribution Research Society
  • Member, Northeastern Agricultural and Resource Economics Association

Recent Publications

Gifford, K. and J.C. Bernard.  “Factor and Cluster Analysis of Willingness to Pay for Organic and Non-GM Food.” Journal of Food Distribution Research, Forthcoming.

Bernard, J.C., J.D. Pesek, Jr., and X. Pan.  “Consumer Likelihood to Purchase Chickens with Novel Production Attributes.”  Journal of Agricultural and Applied Economics, 39(2007): 581-596.

Awokuse, T.O. and J.C. Bernard.  “Spatial Price Dynamics in U.S. Regional Broiler Markets.”  Journal of Agricultural and Applied Economics, Journal of Agricultural and Applied Economics, 39(2007): 447-456

Bernard, J.C., C. Zhang and K. Gifford.  “An Experimental Investigation of Consumer Willingness to Pay for Non-GM Foods when an Organic Option is Present.”  Agricultural and Resource Economics Review, 35(2006): 374-385.

Bernard, J.C.  “Finding and Retaining the Dominant Strategy: The Second-Price, English, and ‘Sealed-Offer’ English Auctions.” Journal of Economic Behavior and Organization, 60(2006): 553-561.

Gifford, K. and J.C. Bernard.  “Influencing Consumer Purchase Likelihood of Organic Food.” International Journal of Consumer Studies, 30(2006): 155-163.

Bernard, J.C. and D.J. Bernard.  “Using Context in Classroom Experiments: A Public Good Example.”  International Review of Economics Education, 4(2005): 9-22.

Contact Information John C. Bernard


Applied Economics and Statistics

Newark, DE 19716
Phone: (302) 831-1380